TREND REPORT

My trend report on Jaded London aims to provide insight into three developing trends. Jaded London should adapt these to maintain its originality and identity whilst developing. The trends which I have explored for Jaded London aim to venture outside the market they currently exist in, focusing on outerwear which is a new concept for Jaded.

The future of fashion is a huge concern within the industry, particularly with the Gen Z demographic; this is their future. Typically, Gen Z are more acquainted with the ethical factors of how fast fashion works. The insights into these trends use Gen Z as a driver. The trends will shift into a more mature audience. As the trends progress over the years, Jaded London can stay relevant and competitive. Throughout the trend report, the origins and drivers of the three identified trends will be explored. This report will give Jaded London a clear understanding of future trends that will shape the fashion industry.